Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cerritos, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.

From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.

New TD Zillion Coastal Casting Reel Boasts 7.3: 1 Retrieve

CERRITOS, CA July 15, 2009 – Built specifically for the needs of the inshore angler is Daiwa’s new TD Zillion Coastal casting reel with the fastest gear ratio available in a compact saltwater reel of its kind. [MORE]

Daiwa Samurai Braid Now In High-Vis Yellow

CERRITOS, CA - Formerly available only in green, Daiwa's Samurai Braid fishing line now offers a new, high-visibility yellow color as well. [MORE]

Compact Saltist Lever Drag Reels Offer Big Reel Performance

CERRITOS, CA. May 27, 2009 – Eight new Saltist Lever Drag reels offer compact size yet big reel performance with Daiwa's Samurai Braid. [MORE]

New Saltist Big Game Reels Introduced By Daiwa

CERRITOS, CA July 15, 2009 – Four new Saltist Big Game lever drag reels are built to handle mono or braid with massive stainless steel gearing and heavy-gauge components throughout. [MORE]

Saltwater Conch And Bala Jigs New From Daiwa

CERRITOS, CA June 5, 2009 – New Conch and Bala jigs are just the ticket for jigging up broad variety of saltwater fish like snapper, grouper, cod, yellowtail and striper. [MORE]

Daiwa Aggrest™ Among The World's Fastest Baitcasters

CERRITOS, CA June 5, 2009 – Pulling in 32" of line with every crank of the handle, Daiwa's new Aggrest™ baitcasting reels are some of the fastest baitcasters ever built. [MORE]

Reels You Can Count On — New Saltist Line Counters

CERRITOS, CA June 5, 2009 – Designed for saltwater or heavy Great Lakes applications are six new Saltist levelwind reels with a built-in line counter. [MORE]

Daiwa Exceler Saltwater Spinning Brings Quality and Performance at a Reasonable Price

CERRITOS, CA June 5, 2009 – New Exceler spinning reels offer an exceptional mixture of quality and performance features at reasonable pricing. [MORE]

New Steez Bass Rod Actions Designed For Braid

CERRITOS, CA June 5, 2009 – New additions to Daiwa's Steez rod lineup of advanced-materials bass rods are two models built specifically for use with braided lines. [MORE]

"Dog Fight" Latest Addition to Daiwa's Saltwater Spinning Arsenal

CERRITOS, CA July 15, 2009 – It's a name that draws a visceral response, topped only by the feeling you get as you turn the handle of this new top-of-the-line addition to Daiwa's Saltiga saltwater spinning reels. The "Dog Fight" is here. [MORE]

New Saltist Saltwater Spinning Reels

CERRITOS, CA June 5, 2009 – New from Daiwa are five sizes of Saltist spinning reels built for all-out serious saltwater fishing. Simple, straight forward mechanisms are designed to withstand the punishment of big baits and big fish, working flawlessly trip after trip. [MORE]

Funds will be used to enhance family fishing waters

CERRITOS, CA Nov. 20, 2008 - Leading tackle manufacturer Daiwa Corporation presented FishAmerica Foundation with a $10,000 donation at the recent 2008 Sportfishing Summit in Denver, Colorado. [MORE]

Light Weight Meets “Light Speed” in Daiwa’s Steez™ Baitcasting Reels with 7.1:1 Retrieve

CERRITOS, CA July 15, 2008 – Daiwa’s new Steez™ 103SHA and 100SHA baitcasters are not only the lightest reels of their kind, they’re also among the fastest. [MORE]

Steez™ SVF Fle-X-Lite™ Rods are Specifically Designed for Crankbait and Jerkbait Applications

CERRITOS, CA, July 15, 2008 – Daiwa’s new state-of-the-art Steez™ SVF Fle-X-Lite™ bass-fishing rods combine the flexibility of fiberglass with the lightweight, high-strength properties of SVF Graphite for unmatched crankbait and jerkbait fishing performance. [MORE]

Special Edition Team Daiwa® Zillion™ 7.3:1 Baitcasters Feature World’s Fastest Gear Ratio

CERRITOS, CA, July 15, 2008 – In 1987, Daiwa was the first tackle manufacturer to introduce a reel with a blazing fast 7.1:1 gear ratio – a benchmark that competitors were unable to match for nearly two decades. Now, in recognition of the company’s 50th anniversary, Daiwa is taking this concept a step further by unveiling a new Special Edition Hyper-Speed TD Zillion™ with 7.3:1 retrieve – the world’s fastest compact baitcaster. [MORE]

Team Daiwa® Fuego®-A Spinning Reels Feature Advanced “Zaion” Construction, Smooth Operation and Corrosion Resistance

CERRITOS, CA, July 15, 2008 – New Team Daiwa Fuego®-A Spinning Reels are not only super smooth, they’re also incredibly light and rugged, thanks to Daiwa’s proprietary “Zaion” construction. The body, rotor and sideplate of every TD Fuego-A model are composed of this technologically advanced super carbon, allowing for a lightweight “magnesium-like” feel, maximum durability and superior corrosion resistance. [MORE]

Team Daiwa® Zillion™ Baitcasters with 4.9:1 Retrieve are Specially Designed for Crankbait Fishing

CERRITOS, CA, July 15, 2008 – Daiwa has introduced two new TD Zillion™ baitcasters with 4.9:1 retrieve – TDZLN100PA and the mirror-image, left-hand model TDZLN100PLA – both specifically designed for crankbait fishing applications. Sleek and lightweight, yet extremely powerful, these state-of-the-art reels offer the slower retrieve speed and higher torque needed to work a wide variety of plugs easily and effectively. [MORE]

New TD Zillion™ Rods Incorporate HVF Graphite, Bias Construction And “Zaion” for Optimum Overall Performance

CERRITOS, CA, July 15, 2008 – New Team Daiwa® Zillion™ rods incorporate design, material and construction advancements – including HVF Graphite, Bias construction and Daiwa’s proprietary super carbon “Zaion”. [MORE]

Saltiga® Interline Surf Rods Built Inside and out for Superior Overall Performance

CERRITOS, CA, July 15, 2008 – New state-of-the-art Saltiga® Interline Surf Rods combine the advantages of an advanced Power Slim™ HVF Graphite Interline blank design and Daiwa’s revolutionary Hyper-Dry™ inner construction to deliver unmatched sensitivity, castability and fish-fighting performance. [MORE]

Team Daiwa® Interline Surf Rods Deliver Maximum Sensitivity, Strength and Casting Distance

CERRITOS, CA, July 15, 2008 – New Team Daiwa® Interline Surf Rods feature advanced HVF (High Volume Fiber) Graphite construction and an innovative internal design that helps maximize casting distance and increase fish-fighting power. [MORE]

Daiwa Introduces Saltist™ Levelwind Reels

CERRITOS, CA, July 15, 2008 – Daiwa is introducing a family of six reels that combine proven Saltist™ performance with the added convenience of a levelwind. The new Saltist Levelwind series offers anglers a range of sizes to suit varying fishing requirements, plus a choice of high-speed or standard-speed gear ratios. [MORE]

Daiwa’s Sealine® Black Bite N’ Run™ Spinning Reels are Built to Handle The Toughest Saltwater Assignments

CERRITOS, CA, July 15, 2008 – Saltwater anglers looking for state-of-the-art spin-fishing performance, plus the advantages of a reliable automatic Bite N’ Run™ Clutch System, will find what they’re looking for in Daiwa’s new Sealine® Black SLB4500BRi and SLB5500BRi reels. [MORE]

Daiwa’s Coastal™ Inshore Spinning Reels Stand Up to Demanding Salwater Game Fish and Conditions

CERRITOS, CA, July 15, 2008 – New Daiwa Coastal™ Inshore Spinning Reels are built to handle anything tough inshore game fish and unforgiving saltwater environments can dish out.

Each model – from the light-action COASTAL2500 to the medium-heavy COASTAL4000 – offers unsurpassed durability, castability and fish-fighting performance. Just the ticket for battling spirited species like snook, redfish, bonefish, speckled trout, bluefish and more. [MORE]

Daiwa Introduces Mike Iaconelli Signature Rods

CERRITOS, CA, July 15, 2008 – Daiwa’s new Mike Iaconelli Signature Rod Series offers serious bass fishermen a choice of application-specific models built to cover everything from crankbait fishing to “shaky head” worm techniques. [MORE]

Daiwa’s Latest Additions to Popular V.I.P.® Rod Series are Specialized for Salmon and Steelhead Fishing Techniques

CERRITOS, CA, July 15, 2008 – Daiwa has added eight new state-of-the-art, high modulus graphite Salmon / Steelhead rods to its popular V.I.P.® Specialty family. [MORE]

Daiwa’s New Megaforce® Plus Baitcasters Offer Twitchin’ Bar™, 11 Ball Bearings, Swept Handle Design and More

CERRITOS, CA, July 15, 2008 – Introducing the new value-packed Megaforce ® Plus Baitcasters, featuring the extra smoothness and precision of 11 ball bearings, a Swept Handle design and Magforce®-Z anti-backlash control. [MORE]

Daiwa’s Saltist® Boat Rods are Built to Handle Tough Saltwater Game Fish and Marine Conditions

CERRITOS, CA, July 15, 2008 – Daiwa’s new Saltist® Boat Rods are powerful, durable and offered in lengths and actions covering everything from inshore applications to blue-water fishing. They offer custom-grade construction, components and aesthetics at a down-to-earth price. [MORE]

Daiwa Adds Ultra-High Speed 7.1:1 Retrieve Models To Its Exceler® and Strikeforce® Baitcasting Reel Families

CERRITOS, CA, July 15, 2008 – Daiwa has added new ultra-high speed models to its popular Exceler® and Strikeforce® baitcasting reel series. The new EXC100SH, mirror-image, left-hand winding EXC100SHL and SF100SH baitcasters offer anglers a blazing fast 7.1 gear ratio and a host of advanced features at extremely affordable pricing. [MORE]

Latest Additions to Daiwa’s Millionaire® Family Boast “Classic” Look and A Wealth Of Fish-Catching Features

CERRITOS, CA, July 15, 2008 – Daiwa’s latest additions to the Millionaire® reel family offer a “classic” look and cutting-edge fishing features at a price that won’t break the bank. New Millionaire® Classic round-profile baitcasting reels combine “retro” aesthetics with the latest advancements in design, components and construction. [MORE]

Sealine® Surf Rods From Daiwa Offer Unbeatable Value, Durability and Performance

CERRITOS, CA, July 15, 2008 – Daiwa’s new Sealine® Surf Rod Series offers proven Sealine quality and performance, plus a full range of lengths and actions, at extremely affordable pricing. [MORE]

Daiwa Introduces Tierra Cay™ Tackle Organizer Series

CERRITOS, CA, July 15, 2008 – Daiwa has introduced its new Tierra Cay™ Tackle Organizer Series – a selection of roomy, rugged bags and binders designed to store, protect and transport your angling essentials. [MORE]

Daiwa Adds Offerings to Its Saltwater Lure Family

CERRITOS, CA, July 15, 2008 – Daiwa has added several offerings to its saltwater lure line up – including three new floating “minnow” jerkbait models and a new selection of Saltiga Sacrifice Lightning Jigs – all designed to provoke aggressive strikes from a wide variety of game fish. [MORE]

Daiwa Unveils Premium Grade Megaforce Distance and Megaforce Tough Monofilament Lines

CERRITOS, CA, July 15, 2008 – Anglers all across the country have given Daiwa’s braided and fluorocarbon lines rave reviews. But fishermen kept asking for monofilament offering this same kind of quality and performance. With the introduction of Daiwa’s new Megaforce Distance and Megaforce Tough monofilament lines, the wait is over. [MORE]

Daiwa Lure Catcher Effectively Retrieves Your Favorite Lures From The Clutches of Bottom Structure

CERRITOS, CA, July 15, 2008 – Tired of losing your best lures to snags? Now, there’s an easy, affordable solution – Daiwa’s new Lure Catcher. This innovative device makes freeing your favorite (and likely expensive) lures a simple task. [MORE]

Daiwa Seaborg Megatwin™ Reels Put Dual Speed Ranges at the Fingertips of Deep-Drop Anglers

CERRITOS, CA - Daiwa's new Seaborg Megatwin™ Dual Speed Reels take deep-drop fishing innovation to a whole new level, allowing anglers to shift instantly between high-power and high-speed ranges with the push of a button. [MORE]

Daiwa's Sealine® 400HW Reel is Specially Designed for Wire Line Trolling Applications

CERRITOS, CA - Daiwa's new Sealine 400HW combines specialized wire line trolling features, including a durable one-piece brass spool, with legendary Sealine® fish-fighting performance. [MORE]

Daiwa Introduces Saltiga® Boat Rods for Offshore Jigging, East Coast Trolling, Deep-Drop Fishing and More

CERRITOS, CA - Daiwa has introduced twenty new high-quality rod models to its Saltiga® Boat Rod Series, featuring specialized actions for offshore jigging, East Coast trolling and Dendoh™ Style (power assist) boat, deep-drop and kite fishing. [MORE]

Daiwa Saltiga® Surf Rod Introductions Offer Innovation and Unsurpassed Performance

CERRITOS, CA - Daiwa has expanded its surf rod offerings for 2008, introducing an innovative new series of Saltiga® Ballistic® Interline Surf Rods engineered for optimum castability and unparalleled fish-fighting performance. Also new for 2008 are Daiwa's Saltiga® Surf Series Rods. [MORE]

Daiwa Samurai Braid Offers Key Performance Advantages for Freshwater and Saltwater Anglers

CERRITOS, CA - Not all braided lines are created equal. Daiwa's new Samurai Braid offers distinct performance advantages that will help you cast farther, detect the slightest of bites, and catch more fish. [MORE]

Daiwa Introduces DB Minnow SP and DC Classic Shad SP Freshwater Lures for 2008

CERRITOS, CA - Daiwa has expanded its freshwater lure family, introducing two new models - the DB Minnow SP and DC Classic Shad SP - both deadly for bass and other freshwater game fish. [MORE]

Deep Drop Fishing Will Never Be The Same - Dendoh™ Style Power Assist Tackle From Daiwa

CERRITOS, CA Oct. 4, 2006 - New from Daiwa is the next step in the evolution of Deep Drop fishing, Dendoh™ “Power Assist” tackle. It is a complete system of rods, reels and line designed specifically for deep drop fishing. [MORE]

Steez™ Bass Gear From Daiwa is The World's Lightest

CERRITOS, CA Oct. 24, 2006 - New from Daiwa is a complete, state-of-the-art system of spinning and baitcasting reels, rods and matching fluorocarbon line, all under the Steez™ logo. [MORE]

Daiwa Introduces New Saltiga® Surf Tackle

Series includes Reels, Rods, Blanks and Line Designed Specifically for the Serious Surf Fisherman

CERRITOS, CA - Oct. 4, 2006 - Daiwa’s exciting line-up of Saltiga® Surf tackle – state-of-the-art reels, rods, blanks and line designed to meet the demands of serious surf anglers – is now available. Built to optimize casting distance and provide unsurpassed fish-fighting performance, the family of products promises to usher in a new era of surf-fishing excellence. [MORE]

TD Zillion Baitcaster Offers Blazing 7.1 To 1 Retrieve - Compact Package

CERRITOS, CA - Oct. 24, 2006 - Just introduced are four new Team Daiwa® Zillion™ baitcasting reels from Daiwa. Right and left hand retrieve models are available in either an all-purpose 6.3 to 1 retrieve or, of special note, a super high-speed 7.1 to 1 version. [MORE]

Daiwa Lures Feature Designs and Actions Irresistible to Bass and Other Freshwater Predators

CERRITOS, CA - Oct. 4, 2006 - Daiwa has introduced a new selection of affordable, effective plugs, crankbaits, jerkbaits and spinnerbaits featuring life-like designs and actions bass and other predatory freshwater game fish simply can’t resist. [MORE]

Daiwa Braided and Fluorocarbon Lines Ideal For Specialized Angling Applications

CERRITOS, CA - Oct. 4, 2006 - Daiwa's new braided and fluorocarbon lines are specialized to handle angling situations that ordinary lines simply can’t tackle. Whether you want to distance cast to surf-zone predators, present plastics to bass in a clear-water lake, or deep drop for bottom behemoths, Daiwa has you covered. [MORE]

Daiwa Adds Three New Models To It's Popular Saltiga® Saltwater Lure Series

CERRITOS, CA - Oct. 4, 2006 - Daiwa has added three new lures to its popular Saltiga® Saltwater lure family – the new Saltiga Slider, Sacrifice Jig and 18 cm size Pencil. All three lures are highly specialized, with actions and features designed to entice a wide a variety of game fish. [MORE]

Lures Added to Team Daiwa's Lineup

CERRITOS, CA - Just introduced for the upcoming season are three new families of Team Daiwa lures. The new offerings from Daiwa include: [MORE]

Classic Team Daiwa's Surf Rods Are Again Available

CERRITOS, CA - Their powerful casting actions are still coveted by serious surf anglers along North Carolina's Outer Banks. [MORE]

TD Sol™ Washable Spinning Reels

CERRITOS, CA - New from Daiwa are three sizes of TD Sol spinning reels designed to match the popular TD SOL baitcasting reels. [MORE]

TD Fuego™ Magnesium Spinning Reels

CERRITOS, CA - New from Daiwa is the TD FUEGO Series of spinning reels. A spinning version of Daiwa's TD FUEGO baitcasting reels. [MORE]

Team Daiwa's Cielo™ Rods Offer Incredible Tip Action

CERRITOS, CA - Five new Team Daiwa Cielo' rods have just been introduced by Daiwa. All feature Daiwa's exclusive SVFT Graphite (Super-high Volume Fiber) material: [MORE]

Team Daiwa's Freshwater and Saltist™ Saltwater lures

CERRITOS, CA - Among Daiwa's new introductions for 2006 are four new series of Team Daiwa® freshwater lures and four new series of Saltiga® saltwater lures [MORE]

Daiwa Adds New Saltist™ High Speed Reels With "Full-Metal Jacket" Performance

CERRITOS, CA - Added to Daiwa's new Saltist™ saltwater conventional reels are three even newer Saltist™ high-speed models that should be just the ticket for Kingfish, Wahoo and the like, [MORE]

Daiwa Expands Big Game Saltwater Reels With 80W Size

CERRITOS, CA - Added to Daiwa's offering of Sealine® Tournament big game reels is the new SLT80W-2SPD. Like the other SLT reels introduced over the past two years, the new 80W size two-speed features rugged Aluminum-framed construction and heavy-gauge components throughout. Like the other SLT reels, it not only works well with standard monofilament and Dacron lines, it's built to let you take full advantage of today's braided super lines. [MORE]

Revolutionary Twitchin' Bar™ Offered on Daiwa's TD Viento™ Baitcaster

CERRITOS, CA - Loaded with advanced performance features in a compact, fast handling package, Daiwa's new TD Viento™ (Spanish for wind) also introduces a new Twitchin' Bar feature to give anglers an edge in sensitivity, hook setting power and lure presentation. [MORE]

Daiwa's Famous "Green Handles" Return!

CERRITOS, CA - Easily identified by their distinctive grip's shape and greenish cast are Daiwa's classic Team Daiwa® Bass Rods. Out of production for almost nine years, the rods have become legendary for their superior actions, each crafted with the ideal materials to perform its specific job like no other.